Blogging statistics. Those annoying yet useful numbers associated with your blog page views, readers and social media accounts.
I have gone through periods where I ignore them altogether, then times when I’m trying to “boost” those stats and obsessively check them once an hour. I also check out other bloggers’ stats and play the comparison game. I either smugly note that I am above so-and-so with such-and-such stats or want to cry because why does that blogger have more followers than me? What’s she got that I don’t? Why don’t people like me???
Both ends of the spectrum are obviously bad. We don’t want to start thinking we are better than anyone and we also don’t want to get down on ourselves for having low numbers. We shouldn’t judge our value as a blogger and as a person based on some silly stats.
But how do we know if we are getting better?
How should we keep track of these numbers for advertisers and brands?
Since stats are necessary as a benchmark for ourselves and many companies that you will work with as a blogger will want to know your stats, unfortunately we have to look at them from time to time.
As with anything in life, a balance must be struck. In this case it is between the obsessing over stats and ignoring them altogether. Here are some tips and thought processes that have helped me get in the right frame of mind (and be less stressed and actually have FUN) when it comes to blogging stats.
How to Keep Blogging Statistics in Perspective
…so that you can relax and enjoy your blog and readers!!
1. Be realistic—these numbers have nothing to do with you as a person. Each and every one of us has something unique to offer the world. The biggest challenge is finding out what that is, harnessing it, and sharing it. Even if we are able to master all of these things, those benefitting don’t necessarily have to visit our blog or follow us on social media. You have worth outside of your blog!!
2. There is life outside of the World Wide Web! Shocking, right? You don’t need to spend all of your time and energy online trying to achieve the best stats. It should be part of your goal as a blogger, but not the whole goal. Try to be present when you are with people in real life instead of scrolling through your Instagram feed. You never know if the person in front of you is a reader!
3. The numbers should be part of the goal as a blogger, but not the whole goal. Tracking stats should not be the bane of your existence. Yes, at times it helps to notice what works and what doesn’t work, but don’t forget why you started your blog in the first place. Likely it wasn’t to get more Twitter followers.
4. Whether we like it or not, comparison is a part of life. We need to accept this. How would athletes break records without something to strive towards? How would you know this is the best burger of your life without comparing it to past dining experiences? I know, I know, “what about the quote ‘comparison is the thief of joy?’” In my opinion, the quote is talking about obsessively comparing yourself to others. It’s okay to notice how well a peer is doing or how yummy a person’s cookies taste or how amazing a fellow blogger’s photography is…just don’t beat yourself up over it.
Instead congratulate your peers on their accomplishments and learn from them.
5. Compare YOU to YOU. We can’t obsessively compare ourselves to a peer because we are not that person. You can only be as good as your best, so look to others for inspiration, not an end goal. Try to compare your present to your past.
[ Original image from Picmonkey (<-affiliate link) ]
Am I better today than I was yesterday?
How can I improve upon my last accomplishment?
6. Write things down. Put this into real practice. Keep track of numbers you want to improve. Instead of just wondering how far you’ve come on your Pinterest following, check out your handy spreadsheet to see how much you’ve increased in the past couple of months. You will probably be delightfully surprised that you are in fact improving over time! (If anyone wants more information on what exactly I keep track of and how I do it, let me know in the comments!)
I won’t lie and tell you I am always perfect at following my own advice. I will say, however, that I am at my happiest when I can celebrate how far I personally have come! Since these numbers are a part of the blogging thing, let’s embrace them, shall we?
I’m no expert on growing numbers, but I have learned a few things that help if anyone is interested in a post on this! Let me know!
How often do you look at your blogging statistics? Be honest!
What is one thing you’ve done to be a happier blogger?
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PS I’m all about Pinterest this year, so I would LOVE IT if you could pin one (or two!) of these images. Use the handy dandy buttons at the bottom and top of each post to display the whole list of pins. If there is a link below the image, make sure to use that link to pin.